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Exploring the Meaning of "Chromebook"
Service Design, User Research, Strategy

Client

Google

Project Duration

Role & Activities

5 months

User Researcher

How do people actually use their computers? 

Google Chromebooks are web-centric laptops that run Google's Chrome operating system (OS). Chrome OS is built around the Chrome browser, which runs web-based apps like Gmail and Google Docs. The Chromebook team wanted to better understand their user and explore ways to expand their market.

As a User Researcher, I crafted a research plan, designed a displacement experiment to simulate a “shop-along” in-field observation, lead 24 2-hour interviews and facilitated team discussions to translate user research findings into an actionable strategy. I also created, coded, and analyzed 3-part diary study for 50 participants, socialize findings in weekly client meetings, and delivered a reference report with raw data, insights, and recommendations.

To hear about how people actually use their computers, reach out!

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