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Gina

Hi, I'm
Service Designer
& Product Strategist

d.school Lecturer

(she/her)

I design purposeful touchpoints between people and systems.
My work is energized by...
 
... leveraging scope creep
to my advantage in complex, long-term projects.

Service (Re)Design

Case Study #1

Role

Director, Service & Product

Industry

Biotech, Public Health, Pharma

I led a team of 4 to transform the supply chain of a small and scrappy startup into a more mature biotech organization by implementing 3 new services, 2 digital solutions, and 1 mindset shift.

Key Metric

Streamlined a 20-hour task into 30 minutes.

Impact

Enabled the organization’s pursuit of FDA approval by increasing reliability and decreasing friction.

 
... co-designing and rapid prototyping
to build new products & services.

Case Study #2

Role

Product Designer, Strategist

Industry

Civic Tech, Management Consulting

Championed the development of digital design capabilities inside of a management consulting company by leading co-creation product workshops, creating digital mock-ups to validate and define product requirements, and educating executives and teammates about design thinking along the way.

Deliverables

Designed high fidelity prototypes, presented concept and capability to executives, and facilitated design thinking discussions.

 
... researching qualitatively & quantitatively to generate emergent ideas.

Case Study #3

Role

Design Researcher, Design Strategist

Industry

Big Tech, Hardware Devices

Ran 20+ 2-hour emergent interviews and analyzed 50 diary studies to help a Big Tech company better understand their market and generate a disruptive product strategy.

Deliverable

Defined key personas, presented product vision, and structured 3-part strategy to evolve the current brand.

... learning through experimentation and engaging with experts.
 

Case Study #4

Case Study #5

Table to Earth is a hyperlocal, community-level composting service that invests food scraps from kitchen tables back into the earth.

This service helps people flip the guilt around food waste into social good.

My patented poop pill has treated over 3,000 patients with C. diff and has been used to study the effects of FMT in 25+ clinical trials including inflammatory bowel disease (IBD), immuno-oncology (I/O), and primary sclerosing cholangitis (PSC). 

About Me
 

In my free time, you can find me

on the hunt for snow & trails

with my pup, @arwenthewolf.

Or playing and making with metal.

Some of my side projects are silver casted jewelry and abstract lamps.

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Want to Work Together?
Let's chat!

Currently, I am open to full time and consulting opportunities.

Please reach out via email or Linkedin!