Package Design

Beautifying bottles of poop

Listen.
We need to be professional and identifiable.

Reframe.
What if unboxing our poop was like unboxing an iPhone?

Build.
I designed colorful and compliant labels, boxes, and information booklets.

Impact

Increased credibility and expectations of quality
Physicians, nurses, and hospital staff knew that OpenBiome provided a quality product due to rigorous testing. This packaging reinforced those expectations of quality.

Background

OpenBiome, a nonprofit stool bank, provides 10,000+ Fecal Microbiota Preparations to treat Clostridium difficile, a common hospital infection, each year. No other organization supports FMTs at this scale.

However, the FDA considers Fecal Microbiota Transplants (FMTs) are considered "discretionary" drugs. This means that is not FDA approved, but exists out of medical necessity.

Problem Space

OpenBiome operates under fairly unique conditions. While FMT is becoming more common, it is not known or performed by all doctors.

OpenBiome sought to (1) increase understanding of its product and (2) build a brand around the hard work the organization was doing to increase patient access to such a miraculous treatment.

Solution

I created branded boxes, bottle labels, and informational booklets.

FMT Box Dieline

Capsule Bottle Packaging Design
Photo: Gina Mendolia

Capsule Box Package Design
Photo: Gina Mendolia

Role

Graphic Designer

When

2015

Company

OpenBiome, nonprofit biotechnolgy startup