Gina
Hi, I'm
Service Designer
& Product Strategist
Recent Graduate of
Stanford Design Master’s Program
d.school Lecturer
More About Me
(she/her)
I design purposeful touchpoints between people and systems.
My work is energized by...
... leveraging scope creep
to my advantage in complex, long-term projects.
Service (Re)Design
Case Study #1
Role
Director, Service & Product
Industry
Biotech, Public Health, Pharma
I led a team of 4 to transform the supply chain of a small and scrappy startup into a more mature biotech organization by implementing 3 new services, 2 digital solutions, and 1 mindset shift.
Key Metric
Streamlined a 20-hour task into 30 minutes.
Impact
Enabled the organization’s pursuit of FDA approval by increasing reliability and decreasing friction.
... co-designing and rapid prototyping
to build new products & services.
Case Study #2
Role
Product Designer, Strategist
Industry
Civic Tech, Management Consulting
Championed the development of digital design capabilities inside of a management consulting company by leading co-creation product workshops, creating digital mock-ups to validate and define product requirements, and educating executives and teammates about design thinking along the way.
Deliverables
Designed high fidelity prototypes, presented concept and capability to executives, and facilitated design thinking discussions.
... researching qualitatively & quantitatively to generate emergent ideas.
Case Study #3
Role
Design Researcher, Design Strategist
Industry
Big Tech, Hardware Devices
Ran 20+ 2-hour emergent interviews and analyzed 50 diary studies to help a Big Tech company better understand their market and generate a disruptive product strategy.
Deliverable
Defined key personas, presented product vision, and structured 3-part strategy to evolve the current brand.
... learning through experimentation and engaging with experts.
Table to Earth is a hyperlocal, community-level composting service that invests food scraps from kitchen tables back into the earth.
This service helps people flip the guilt around food waste into social good.
My patented poop pill has treated over 3,000 patients with C. diff and has been used to study the effects of FMT in 25+ clinical trials including inflammatory bowel disease (IBD), immuno-oncology (I/O), and primary sclerosing cholangitis (PSC).
About Me
Or playing and making with metal.
Some of my side projects are silver casted jewelry and abstract lamps.
Want to Work Together?
Let's chat!
Currently, I am open to full time and consulting opportunities.