Increasing Digital Payment Usability
Service Design, User Research, Strategy
How might Mamo Pay improve its app to drive user adoption, satisfaction, and trust?
Mamo Pay is a Dubai-based FinTech empowering people to effortlessly access their money through simpler, faster, friendlier finance. The goal of this short engagement was to provide the incoming designer with key information about the current user experience and clear pathways to hit the ground running on day one.
As the UI/UX Designer, I conducted competitive and comparative analyses, translated user research findings into recommendations, and created example UI designs and clickable prototypes.
We started with a usability assessment with an eye to delight and trust.
Interviews
7 zoom interviews; 4 current Mamo Pay users, 3 non-users
4:3 m/f; 28-47 y/o, majority early 30’s; 2 Android, 5 iOS
Sample Questions
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What led current users to sign up for Mamo Pay?
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How do users perceive Mamo Pay?
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How do users view the “sending money” process?
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What do you users enjoy about Mamo Pay?
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What are key pain points users experience across their journey with Mamo Pay?
We revealed that most users found Mamo Pay initially unintuitive.
We conducted a competitive analysis to inform our design recommendations.
I sketched and designed improved user flows to address the issues surfaced in the usability testing.
This quick project had a BIG impact!
⭐️ Equipped & Empowered New Designer
Provided the new designer with key information about the current user experience and clear pathways to hit the ground running on day 1.
⭐️ Increased app usability
By surfacing and promoting core features on a homepage, users more easily understand how to use the app.
⭐️ Clearer understanding of competitive landscape
Supported a stronger Mamo Pay brand by showing how MP current compares and how can compete with other apps.